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Welcome to the Heart of Huggah

Here we lift the covers on the science that makes your sleep feel effortless - almost lmagical.

You'll step into the world of metamaterials and see how our patented Zetic® Technology reshapes everything yout thought you knew about foam and comfort. Ready? Let’s dive in.

What is zetic?

Inside Every Huggah Mattress is Revolutionary Zetic® Foam

Most Advanced Foam

Zetic foam is comfort, evolved. This metamaterial, a true third generation in comfort, delivers responsive support and even pressure distribution, leaving the heat and 'stuck' feeling of memory foam behind.
What is different compared to conventional materials?

Key Properties

Smart Microstructure

Zetic ® Technology is defined by its Buckled Ribs Cell Structure. This isn't just a material; it's a engineered geometry that intelligently controls how an object behaves under pressure. Our patented foam production process allows us to fine-tune a material's Poisson's Ratio, transforming it from a conventional material into an advanced auxetic or zero-strain structure.

Unique Contraction

Zetic® material is the only one that starts soft and actively hardens in response to your body. When you press on it, the entire structure contracts and densifies at that exact point, creating targeted support. This isn't an "on/off" feeling; it's a smooth, linear ramp-up. It perfectly scales its firmness to match your weight, giving you customized support that never "bottoms out."

Enhanced Airflow

Zetic® is Engineered to Breathe, Even Under Pressure. Unlike conventional materials that pancake and trap air when compressed, our open-cell structure is designed to stay open. Even when you're lying on it, air channels are always present, promoting continuous, easy airflow. This means a cooler, more ventilated experience, all night long.

Most foams compromise somewhere. Zetic doesn’t.

Zetic® Foam Beats Memory, Latex & Polyfoam

Memory Foam

Memory foam is known for its 'stuck and hot' dilemma, trapping you in a slow-sinking 'quicksand' that seals in body heat. Zetic® is the opposite: it's an instantly responsive metamaterial that lets you move freely and distributes pressure without trapping heat.

Latex Foam

Latex foam is 'bouncy' but its linear resistance fails to contour intelligently, creating pressure points and still trapping heat. Zetic® is the opposite: it delivers adaptive, progressive support that meets your body's unique needs, while its open structure promotes airflow to keep you cool.

Conventional Polyurethane

Conventional foam's biggest flaw is its short lifespan, quickly developing sags and losing support. Zetic® was engineered to solve this: it delivers intelligent, adaptive cushioning that maintains its shape and support for a truly durable, long-lasting comfort.

Zetic® Foam Technology Animation

Advanced foam that adapts to your body

Come And Feel The Hug(gah) slide image
Come And Feel The Hug(gah)

Lie down, feel the difference in balanced support, and see for yourself why it adapts so perfectly to your body.